Game Change

Blogging from work can only tell you one thing. Life behind a chair is not what it used to be. More and more people are not coming in for their weekly wash & blow out. The salon game has changed. You cant just depend on walk-ins for a hefty pay check at the end of the week its not going to happen. Now you need to target your market and go out there and bring them in. Reward your clients. Make them feel special that they have your time. Let them know & remember what sets you aside from the other billion stylist out there, remind them why it is they come to you. Maybe try a thank you card from time to time, or a birthday card. People respect the little things. Try local advertisements to draw in new clients, and never let go of social media. We all know word of mouth is the best form of advertising, well hows a Facebook status for word of mouth? Its an easy concept, someone updates their status that "they got a fab up-do by so and so" and advertised that FOR YOU to all her friends ONLINE!!? Talk about word of mouth!!! And the best part is, its FREE!! Have you tried social media advertising yet? Has it worked for you?